When it comes to creating a brand visual strategy, strong photography is key. It’s one of the most effective ways to create an unforgettable brand experience and connect with your customers on an emotional level.
In this blog post, we will take a look at visual storytelling photography tips and some stunning brand examples that help businesses deliver a powerful brand message. These photos have the power to evoke an emotional response and make a lasting impression on your customers. If you’re looking for some inspiration, you’re in the right place!
What Makes a Brand Unforgettable?
We’ve all seen those brands that just stick in our heads. They’re the ones that we can’t help but remember, no matter how hard we try to forget. But what makes a brand unforgettable? Is it their name? Their slogan? Their product? While all of those things can play a role, we think it’s something else entirely: stunning photography that tells a story.
Think about it this way: A picture is worth a thousand words, right? So if you can capture just the right image, you can deliver an unforgettable brand experience without saying a word. Not sure where to start? No problem. Here are our top tips for creating a visual brand strategy that will leave a lasting impression.
5 Tips for Creating a Stunning Visual Brand Strategy
If you want to create a brand that’s truly unforgettable, you need to focus on creating a stunning visual brand strategy. Here are five tips to help you get started:
Work with a professional photographer.
If you want your pet brand photography to be on point, you need to work with a pro. Yes, anyone with a decent camera can technically take photos these days. But only a professional photographer knows how to truly tell your brand story in a creative and visually appealing way. By seeing how they operate and their style of photography, you can learn a lot about the technical side of things as well as the creative side. You might also be exposed to different types of photography that you wouldn’t have otherwise had the chance to explore.
If you want to take your branding to the next level, consider booking our photoshoot services today. We would love to help you capture beautiful images that tell your whole story!
Choose a color palette that reflects your brand personality.
The colors you use in your branding can say a lot about your company. For example, if you’re selling products that are targeted at young children, you’ll want to use bright, happy colors that will appeal to them. On the other hand, if you’re selling products targeted at adults, you may want to use more subdued colors that convey sophistication and luxury.
Choose a color palette that reflects the personality of your brand and you’ll be on your way to creating a stunning visual experience for your customers.
Use fonts that are easy to read and convey the right tone for your brand.
Your font choices can also play a big role in how memorable your brand is. After all, if customers can’t read the words on your website or marketing materials, they’re not going to remember them (and they’re certainly not going to buy from you). So, make sure you’re using fonts that are easy to read and convey the right tone for your brand.
For example, use a playful font like Comic Sans or Curlz MT to convey a feeling of fun and excitement. If you want to convey sophistication and luxury, use a classic font like Times New Roman or Garamond.
Create visual guidelines for your team so everyone is on the same page.
If you have multiple people working on your visual branding (for example, if you have an in-house design team or an agency), it’s important to make sure everyone is using the same colors, fonts, and overall look and feel. The best way to do this is by creating visual guidelines that spell out exactly what should be used (and what shouldn’t). That way, there will be no confusion and everyone will be able to create visuals that are cohesive and consistent with your overall brand strategy.
Tell a story.
A great way to tell a story is through good photos. And as we mentioned before, stories are what make brands unforgettable. So when brainstorming ideas for your pet brand’s visual strategy, think about what kind of story you want to tell—and then figure out the best way to tell it through your photos.
[Further Reading: Essential Components of Strong Branding Strategies for Luxury Pet Products]
3 Examples of Unforgettable Visual Storytelling Photography by Famous Brands
Whether it’s through product photos that show off your products in creative ways or lifestyle shots that capture the essence of your brand, visual storytelling photography can help you connect with your customers on a deeper level and leave a lasting impression.
Here are three examples of brands that are doing visual storytelling photography right:
When it comes to product photography, no one does it better than Apple. The tech giant is known for its clean, minimalist product shots that show off its devices in all their glory. But what really makes Apple’s product photos stand out is the way they tell a story.
For example, in this photo of their Macbook Pro, they feature 4 creatives who choose to use the product for Music, Photography, Developing, and Artistry. We not only see the device itself but also how it’s being used.
This tells us that the MacBook Pro is perfect for busy professionals who need to be able to work on the go.
Nike is another brand that excels at photographic storytelling. The athletic apparel company frequently uses lifestyle shots, cool colors, and a human element in its marketing material, and these photos always seem to perfectly capture the “Nike spirit.”
This photo of the main character Sky Brown, the current youngest skateboarder in the professional ranks, is a great example. It’s taken at the right moment and perfectly encapsulates the company’s famous “Who Said Woman Was Not Meant to Fly” ad. Since Sky lives in the air and, as her name implies, her presence there is empowering the next generation. The facial expressions and the Nike logo convey the feeling of determination and perseverance.
Airbnb is a master of using visual storytelling photography to sell its brand. Apart from its own images, the home-sharing company relies heavily on social media user-generated content (UGC), and its photos always seem to perfectly capture the feeling of Wanderlust for a lot of people.
Their “Shot on iPhone” marketing campaign which focused on user-generated content was created in 2017 and replicated in 2019. Even for the most technologically advanced brand in the world, it is strongly advised to put people back at the center of its brand.
This particular travel photography image, which was posted by an Airbnb user, does an excellent job of showing off the user’s point of view and what makes the company unique—its ability to offer unique accommodations in amazing locations. Just looking at this photo makes us want to book our next vacation!
Experiment with different types of shots and see what resonates best with your audience. And don’t forget to have fun with it! After all, there’s no better way to show off your brand’s personality than through visually stunning photographs.
As you can see, a powerful photograph is an incredibly powerful tool that can help you deliver an unforgettable brand experience. So if you’re not already using it as part of your marketing strategy, now is the time to start!
Ready to create an unforgettable brand experience?
Now that you understand the power of creative visual storytelling, it’s time to put these tips into action. Are you ready to create an unforgettable brand experience for your customers through Visual Storytelling?
Contact Mindy, Visual Storyteller and brand strategist, and let us help you bring your vision to life. Shoot an email to firstname.lastname@example.org. We can’t wait for you to see the different things we’ll come up with to tell your own story!