As a business owner, you wear a lot of hats. You’re the CEO, the CFO, the CMO, and the list goes on. But one hat that you might not be as familiar with is the hat of a brand strategist. This position generally requires a degree in business or marketing. An advanced degree may be preferred, but is not required.
Branding is one of the most important aspects of any business, and pet brands are no exception. Branding is so much more than just a logo or a color scheme. It’s the heart and soul of your business, and it needs to be managed accordingly.
A brand strategist may be the most important person you hire for your company. If you’re serious about building a successful pet brand, then working with a brand strategist is a must.
What is a brand strategist and what do they do?
A brand strategist is someone who helps to create and communicate the unique identity of a company. They develop an overarching strategy that encompasses brand image from the company’s name and logo to its messaging.
Brand strategists are experts in both marketing and design who can help you develop a holistic branding strategy that includes your logo and website design to your social media presence and marketing campaigns. In short, they help to define what the company stands for and how it should be presented to the world.
How can a brand strategist help your pet business?
Brand Strategists can help create a strong and recognizable brand that will appeal to pet parents and help you stand out in a crowded market. In a highly competitive market, it is essential to have a clear brand strategy that differentiates your business from the competition.
If you’re serious about building a successful pet brand, then working with a specialized brand strategist is a must.
Check out our related article to learn more about What Does a Brand Strategist Do? – A Quick Guide to Pet Business Branding.
For top reasons you should work with a brand strategist for your pet brand, read on.
5 Reasons Why You Should Work With a Brand Strategist for Pet Brands
1. They are your expert coach
As you scale your brand, you will work with many team members – developers, graphic designers, photographers, etc. The Brand Strategist is your ace in the game of growing and maintaining a successful business. Think of them as the expert coach you need on your side with the goal of making your pet brand succeed.
Those that have a pet brand specialization have a deep understanding of the pet industry landscape, which they use to identify opportunities and threats to your business. In addition, they are well-versed in the latest digital marketing tools and strategies, and understand how to use them to reach your target audience.
2. Address your brand’s unique needs like custom photography
One of the keys to a successful business is uniqueness. Even if you work in the same industries or have similar target customers, replicating the same strategy of another pet brand will not always work for yours.
When creating an effective branding campaign, each industry requires its own unique set of considerations that can attract and retain new customers.
Brand strategists conceptualizes and implements a strategic PR/marketing plan that is only yours.
Part of this plan could include choosing & using on-brand, custom photography. Through Visual storytelling, you can establish brand value creatively and impactfully. Businesses are more likely to stand out in their sector if they emphasize using professional and customized photos to showcase their brand.
Further Reading: 3 Visual Storytelling Photography Tips for Your Pet Brand
3. Discover and build your brand story
Building a brand is to build a connection with customers. You can have transactional relationships and relational ones too! The former creates an identity that will help attract new business while the latter fosters loyalty in existing clients through consistent communication about products/services offered.
Pet brand strategists understand the power of pet products and the special bond that people share with their pets. They can help share that your story is one that resonates with pet lovers everywhere.
You need an emotional connection to foster relational relationships and this is another reason why you should work with a brand strategist – to help discover, build, and spread your authentic story (your “Why”).
4. Pinpoint what didn’t work out
You can go over historical data with your brand strategist. He/she can help pinpoint your campaigns and identify what/why things didn’t work out for your brand.
They can then mix up an innovative and data-based recipe going forward. It is crucial that you also diversify our approach as customers continue evolving with time!
5. Establish better checks and balances for your investors
Brand strategists are tasked with representing the interests of their Brand and its investors. They do this by establishing checks and balances for investors, which help to protect the Brand and its image. Brand strategists also work to promote the Brand, ensuring that it is seen in a positive light by the public.
By establishing these checks and balances, brand strategists help to ensure that your brand is protected from negative publicity and from financial losses.
What Brand Strategist CAN’T do
If you’re in need of some help to turn things around with your business, hiring a consultant might not be the answer. It’s important that your brand has value – a great product and a solid business model behind it. This is where success stems from.
The right brand strategist for your pet business
If you are a pet business, working with a brand strategist can help take your business to the next level. They can help you create a strategy that will make your business standout in a competitive market and connect with customers on an emotional level. Take some time to research different brand strategists and find one who understands your vision for your pet business.
Are you ready to start working with a brand strategist?
Brand strategist and visual storyteller, Mindy Dutka, can optimally grow your pet business through overall business strategy and connection.
Go to www.dogsimeet.com to book a FREE discovery call.