Case Study

My Zone Blue

My Zone Blue is the brain child of a powerhouse couple that has a passion for creating science-backed foods to help pets live their best lives. They wanted to increase awareness and capture more followers on social media.

For Their Website

For Marketing

For Social Media

We had a great time working on our brand’s photoshoot with Mindy. She worked with us on brand strategy, storytelling, and headshots. The results were awesome, we now have a great collection of unique photos to use on our website and social media.

– P. Mejia,

My Zone Blue – Owner

We Created a Plan to Increase Awareness

My Zone Blue started with a husband-and-wife team of scientists from MIT and Harvard that fell in love with an elderly cat that had been abandoned. They wanted to improve her quality of life and spend more time with her, so they set out to create foods that would help.

I was honored to be part of the success story of their company and I worked with them to create a strategy plan to capture the right photos to align with the big vision they have for keeping pets happy and healthy longer.

I worked with them over several photoshoots — arranging models, props, and all the things necessary to get the right photos for their brand. We also collaborated on an Instagram campaign designed to build awareness and increase followers on their channel.

What We Achieved Together

I provided them with a library of brand-ready photos as well as headshots of the two owners so they can promote their company.

The photos we captured help customers on their website, build trust, and understand why their pet food is going to help them keep their pets happy and healthy.​

Photos for Their Website that
Align With Their Vision

Photos for Their Website that
Align With Their Vision

It's hard to stand out when you're using generic stock images. After this photoshoot, My Zone Blue had a library of unique, branded images for Social Media.

No Need for Stock Photos
on Social Media

No Need for Stock Photos
on Social Media

We collaborated together to run a contest on their Instagram page. I provided a photo shoot as a prize alongside their products to increase brand awareness.

A Fun, Unique, and
Engaging Instagram Campaign

A Fun, Unique, and
Engaging Instagram Campaign

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