If you’re a pet business owner, then you know that customers are the lifeblood of your business. And if you want to connect with those customers in a more emotional way, visual storytelling photography is the way to go.
In this blog post, we’ll teach you about the benefits of visual storytelling photography and how to use it to connect with your target customers. We’ll also show you some examples of businesses that have done visual storytelling photography well, so you can get some inspiration for your own business!
What is visual storytelling in marketing?
Visual storytelling is a way of using visual content (like photos, videos, and infographics) to tell a story that speaks to the emotions of your target audience. It’s about more than just pretty pictures – it’s about creating an emotional connection with your customers that will make them want to do business with you.
The benefits of connecting with your audience
You already know that customers are the lifeblood of your business. But what you might not realize is that connecting with those customers on an emotional level can have a huge impact on your bottom line.
Having that “spark” and the art of visual storytelling marketing
According to the Harvard Business Review, customers who have an emotional connection to a product or brand bring about 52% more value to those brands than customers who don’t feel that “spark.”
Don’t believe us? Just think about the last time you bought something that you really loved. Maybe it was a pair of shoes, a new gadget, or even a service. Chances are, you didn’t just buy it because it was the cheapest option – you bought it because you had an emotional connection to it.
And that’s what visual storytelling photography can do for your pet business. It can help you create an emotional connection or a spark with your target customers, which will make them more likely to do business with you and eventually turn into loyal customers.
It’s not just about the sale
Emotionally connected customers tend to become repeat customers, and repeat customers are vital to business success. But it’s not just about making the sale – it’s about building a relationship with your customers that will last.
When you have emotionally connected customers, they’re more likely to tell their friends and family about your business. They’re also more likely to leave positive reviews and give you valuable feedback that can help you improve your business. In other words, they become advocates for your brand – and that’s priceless.
Engage all of the senses
When you’re telling a visual story, it’s important to engage all of the senses. That means using not just photos, but also videos, infographics, and even audio to create a well-rounded story that will resonate with your audience.
For example, if you’re a pet groomer, you could use before-and-after photos to show the transformation that your customers’ pets go through after a visit to your salon. Or, if you’re a pet food company, you could use videos and infographics to show where your ingredients come from and how they’re sourced.
The possibilities are endless – and the more senses you engage, the more likely your audience is to remember your story. The point is, that emotionally connected customers are more attached to your brand.
5 creative ways how to use visual storytelling photography to connect with target customers
Now that you know the benefits of visual storytelling photography, let’s take a look at some creative ways you can use it to connect with your target customers.
#1 Use before-and-after photos to tell the story of your product or service
As we mentioned before, before-and-after photos are a great way to show the transformation that your customers’ pets go through after using your product or service. They’re also a great way to show the value of what you’re offering.
#2 Share customer testimonials along with photos or videos of your customers using your product or service
Customer testimonials are always a valuable asset, but they’re even more powerful when they’re accompanied by photos or videos of your customers using your product or service. This helps your audience see the human side of your business and understand how your product or service has helped others just like them.
#3 Use behind-the-scenes photos and videos to give your customers a peek into what goes into making your products or delivering your services
Behind-the-scenes photos and videos are a great way to show your customers the hard work, dedication, and passion that goes into making your products or delivering your services. They’re also a great way to build trust with your audience by showing them that you’re transparent and have nothing to hide.
Photo Credit: Mindy Dutka/dogsimeet.com
#4 Share photos and stories of your employees, so customers can see the people behind your business
Your employees are the heart and soul of your business, so it’s important to show your customers the people behind the scenes. Share photos and stories of your employees on your website, social media, and in your marketing materials. This will help customers see that there are real people working hard to make your business a success.
#5 Use visual storytelling photography to show off your company culture, so customers can get a feel for what it’s like to work with you
Your company culture is what makes your business unique, so use visual storytelling photography to show it off. Share photos and stories of your team members working together, celebrating successes, and having fun. This will help customers see that you’re not just a business – you’re a united team that works hard and has a good time doing it.
It’s not too late to start using visual storytelling photography in your marketing! If you need help getting started, contact us today.
Mindy from Dogs I Meet is a professional pet photographer who specializes in visual storytelling photography. Her knowledge of the art of visual storytelling is second to none, and she’s passionate about helping others use photography to tell their brand story in a more emotional way.
Book a non-sales call today to learn more about how she can help you use visual storytelling photography to connect with your target customers!