boston dog photographer

Because every dog has a  tale

Because every dog has a  tale

Creating a Visual Brand for Your Pet Business: 3 Crucial Questions to Ask Yourself

Photo Credit: Mindy Dutka/

When running a pet business, it’s important to have a visual brand that represents your company well. This can be done through photography, and there are a few tips to keep in mind when creating your own visual brand. Creating a visual brand for your pet business can be a lot of fun, but it’s also important to make sure that your brand is cohesive and professional.  

In this blog post, we will discuss some of the best ways to create a visual brand for your pet business using photography. We’ll also provide some ideas for telling stories through your visuals so that your customers can get to the heart of your brand story. Here are a few tips to help you get started!

3 Crucial questions you need to ask yourself when creating a visual brand

As a pet business owner, you know that first impressions are everything. You only have a split second to make a good impression on potential customers, and your visual branding is a crucial part of that. But before you start creating visuals for your pet business, there are three crucial questions you need to ask yourself:

1) What is the purpose of your visuals?

Your visuals should be more than just pretty pictures. They should be carefully crafted to convey a specific message about your brand.

What do you want people to think of when they see your visuals? Do you want them to think of your brand as fun and playful? Serious and professional? Cute and cuddly? Knowing the answer to these questions will help you choose the right images, colors, and fonts for your visuals.

Photo Credit: Mindy Dutka/

2) What do you want them to say about your business?

Your visuals should also say something about the quality of your product or service. If you’re selling pet luxury pet products, for example, your visuals should convey that same feeling of luxury. On the other hand, if you’re selling affordable pet products, your visuals should reflect that as well. No matter what message you’re trying to send with your visuals, make sure it’s consistent with the overall message of your brand.

3) How can you ensure they are consistent with the rest of your branding?

Now that you know what you want your visuals to achieve, it’s time to start creating! But as you’re designing your logo, website, social media posts, and marketing materials, it’s important to keep consistency in mind.

Once you’ve answered the first two questions, it’s time to start thinking about how you can make sure your visuals are consistent with the rest of your branding. After all, you want potential customers to be able to instantly recognize your visual brand no matter where they see it. This includes everything from choosing the right colors and fonts to using the same style across all of your marketing materials.

By having a consistent visual identity, you’ll make it easier for people to recognize and remember your brand—which is essential for any business, big or small.

5 Handy tips for telling stories with your visuals

Photo Credit: Mindy Dutka/

In order to connect with your customers on a personal level, it’s important to use visuals that tell a story. After all, your customers want to see cute photos of dogs and cats (or other animals!) before they decide to make a purchase. But what’s the best way to use visuals to tell your brand’s story? Here are five tips:

1) Use before and after photos to show the transformation that your products or services can provide

Before and after photos are always popular, so show off the transformation that your products or services can provide. Whether it’s grooming before and after or a pet that’s been helped by your products, these types of images will resonate with potential customers.

2) Showcase the personality of your pets through candid shots

Candid shots are always nice because they showcase the character of your brand. It’s better to show the personality of the pet you’re photographing. People love seeing animals in their element, so don’t be afraid to get creative with your photography!

3) Share images of customers enjoying your products or services

Images of customers enjoying your products or services are also great because they show that people are using and loving what you’re selling. If you have happy customers, let them do the talking (or in this case, photo-taking!) for you.

4) Use props and backdrops to add visual interest to your photos

One way to make your pet photos pop is to use props and backdrops to add visual interest. For example, if you sell pet toys, stage a photo of your product in use by a happy pup or kitty. Or if you offer pet-sitting services, take a photo of your team hard at work caring for some furry friends.

By adding props and backdrops, you’ll instantly give your visuals more dimension and make them more eye-catching.

5) Get creative with your angles and perspectives to add a unique touch to your visuals

Finally, add some flair to your pet photos by getting creative with your angles and perspectives. Instead of always shooting from eye level, try getting down low for a worm’s eye view or up high for a bird’s eye view.

You can also experiment with different camera modes, like using the portrait setting on your phone to create dreamy, blurred backgrounds behind your subject. By changing up your angles and perspectives, you’ll be able to capture visuals that are truly unique to your brand. 

As a pet brand owner, using visuals to tell your story is crucial. Fortunately, there are plenty of ways to do it! From before and after shots to candid images of pets in their element, there’s a visual for every occasion. Just remember to use high-quality images that accurately represent your brand—poorly lit photos will reflect poorly on your business.

Creating a visual brand for your pet business is key to standing out in today’s competitive market. By answering these three questions and working with a professional photographer, you can create a brand that will make a lasting impression on potential customers.

Create a Visual Brand That Will Have Everyone Begging for More!

Photo Credit: Amy Soper

Dogs I Meet is passionate about helping businesses tell their story through stunning photography and we would love to help you create a visual brand that stands out from the competition.

Visual storytelling photography is our specialty, we can tell your brand’s story loud and clear. Are you ready to get started? Contact us today by sending an email to