When you’re looking for a marketing agency to help with your business, it’s important to make sure that you’re picking the right one. There are a lot of them out there, and not all of them are created equal. So, how do you know which ones to avoid? Here are some red flags to look out for.

Why is it important to work with a marketing agency for your visual brand guidelines? 

Guidelines are crucial for any company that wants to create a cohesive and consistent visual identity. This is why it is important to work with a marketing agency that can help you develop these.

A marketing agency will be able to work with you in order to create the perfect visual brand guidelines that are specific to your company. They will also be able to take into account the company’s goals, values, and needs in order to ensure they are tailored accordingly.

5 Red Flags When Hiring A Marketing Agency

Photo Credit: Mindy Dutka/dogsimeet.com 

#1 The agency is unresponsive or slow to respond to your inquiries.

If you feel that the agency is not responsive enough, it may be a good idea to look for another agency. If you are not satisfied with the service, it’s best to find another one that can provide a better service.

#2 The agency is reluctant to put anything in writing.

The reluctance of an agency to put anything in writing is a major concern for any business. This can lead to many problems, including the inability of the company to prove its legitimacy and the lack of transparency.

#3 The agency is more interested in talking about themselves vs. listening to your needs & goals

You want an agency that excels in listening. It is important to feel a synergy between you and the people you work with at a marketing agency. You want to work with people who are experts in helping to amplify your messaging to reach your target audience.

#4 The agency doesn’t seem to understand your business or your industry.

This is a common issue that businesses face when they try to find an agency. This is because the agency doesn’t understand the business and industry.

The agency should be able to understand the business objectives, goals, and challenges in order to help them with their marketing campaigns. The agency should also be knowledgeable about the industry, competitors, and trends in order to execute or provide better solutions.

If they can’t do what an agency should be able to, then it’s better to move on and find a new one. 

#5 The agency has a high turnover rate or is constantly hiring new staff.

This means that the company’s culture could be flawed and employees are not happy with the management. It could also mean that the company has a lot of work and it needs to hire more people to keep up with demand.

5 Green Flags When Hiring A Marketing Agency 

Photo Credit: Mindy Dutka/dogsimeet.com 

#1 The agency has a clear understanding of your business goals.

This is important because they will be able to provide you with the necessary information and ideas that are aligned with your business goals. The agency will make sure that they are providing you with the best possible work for your company. 

#2 The agency has a proven track record of success.

They have been able to provide services for a wide range of clients that are diverse and come from different industries. In addition, they have been able to maintain the same level of quality and consistency which is crucial for any business.

#3 The agency has a team of experienced professionals.

The agency has a team of experienced professionals is a green flag for any potential client. It says that the agency is staffed with people who have been in the business for a long time and are experts in their field.

This is not to say that an agency without experience and expertise will not be successful, but it may be more difficult for them to compete with agencies with a staff of seasoned brand strategists.

#4 The agency uses cutting-edge marketing techniques.

The agency uses cutting-edge marketing techniques is a green flag. It means that they are up-to-date with the latest marketing trends and technologies.

#5 The agency offers competitive pricing.

It means that the agency is confident in their work and they are not trying to overcharge for it.

Some agencies may offer a free trial of their services, to demonstrate the quality of what they do. This can be an indicator of how confident an agency is in their work and whether or not they have a high standard for themselves.

5 Steps On How To Look For A Brand Strategist For Your Company 

Photo Credit: Mindy Dutka/dogsimeet.com 

#1 Define Your Goals

The first step in finding the best marketing agency for your brand is to define your goals. What are you looking to achieve with your marketing efforts? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know what you want to achieve, you can start to narrow down your options.

#2 Consider Your Budget

Another important factor to consider when choosing a marketing agency is your budget. How much are you willing to spend on marketing services? It’s important to find an agency that fits within your budget so that you don’t overspend or get in over your head financially.

#3 Look at Their Portfolio

When you’re considering different marketing agencies, be sure to look at their portfolio. This will give you a good idea of their work and whether or not they’re a good fit for your brand. If they don’t have a portfolio available, ask for some samples of their work.

#4 Ask for Referrals

If you know someone who has worked with a marketing agency in the past, ask for referrals. This can be a great way to get first-hand information about an agency and whether or not they would be a good fit for your business.

#5 Set up a Consultation

Once you’ve narrowed down your options, set up consultations with each of the agencies you’re considering. This will give you an opportunity to meet with them in person, learn more about their services, and ask any questions you may have.

Looking for the best marketing agency for your brand? We got you covered! 

Visual storytelling is a powerful way to communicate with your audience, and we can help you harness that power. Our expert photographer and visual storyteller, Mindy, will collaborate with you to build various strategies for a visual strategy that appeals to your target audience and aids in the accomplishment of your commercial objectives. 

You can view our services for brand photoshoots here. To find out more about how we may assist, schedule a non-sales call today! 

P.S. For Brand Marketing Collateral here is a great resource tip. Sticker Mule for labels, packaging and more. Dog Lovers are definitely going to want to check out their amazing Dog Stickers​