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How Can You Utilize the Art of Visual Storytelling for Your Pet Business?

Photo Credit: Mindy Dutka/Dogs I Meet

Humans are visual creatures, which is why the art of visual storytelling is so important for your pet business.

We remember things better if there are visual stimuli right from the start.

Even so, how can you actually utilize the power of visual storytelling, and where should you start?

What is the art of visual storytelling?

First, you must understand that storytelling involves building a narrative that communicates a specific message to a specific audience.

This means that, at the very least, you have to pull together bits and pieces of information in an entertaining way.

The art of visual storytelling is also similar to that.

It’s a marketing strategy that aims to communicate powerful ideas or recommended actions through a compelling story arc.

At its core, it employs emotional branding. This simply means that it advertises your offerings by speaking directly to the needs and feelings of your customers.

By doing this, the art of visual storytelling shows your customers that your products and services positively impact their lives and solve their problems. This contributes to an increased brand loyalty in the long run.

So, for the power of visual storytelling to be effective, you must put your customers at the heart of the story as you deliver it through immersive and interactive visual media.

The end goal is to create profitable customer engagements through your visual stories, be it by photography, illustration, comic strips, and videos.

visual storytellingPhoto credit: Mindy Dutka/ Dogs I Meet

Why does visual storytelling work for pet brands?

1) The art of visual storytelling is a natural part of our everyday routine.

According to research, around 65% of our conversations with other people usually have some elements of storytelling.

People tend to be more intrigued when they hear a story, whether it’s a personal story or sharing gossip.

And, if they’re intrigued, they’re more than willing to listen. Even more so if they actually have some visuals about the story.

Given this, you’re better off telling your customers a visual story than discussing how your products could help their problems.

2) Visual stories create an emotional attachment.

In fact, we are wired for it.

Science has shown that storytelling activates a process called neural coupling. This is where we use various parts of our brain as we connect our personal experiences to the story we’re listening to.

As we do so, we form a personal connection to that story, which increases the likelihood of us sharing that story with others. In short, it’s an organic advertising campaign, at the very least.

3) Well-crafted storytelling is more memorable than factual information alone.

When a message is received as a story, more so as a visual story, research claims that it’s 22 times more memorable than when delivered as factual information.

This is because visual stories trigger our brain to release the “feel-good” hormone dopamine, which then motivates us to remember the story better.

visual storytellingPhoto credit: Mindy Dutka/ Dogs I Meet

How do you develop the art of visual storytelling for your pet business?

1) Keep your target market on top of your mind.

It might be tempting to show off your visual storytelling with all the bells and whistles in your arsenal, but it’s a common thing that lets you make mistakes.

Instead, take a step back and remember the purpose of your story. Most importantly, you need to remember who your story is for.

This lets you realign your visual storytelling techniques with the demographics and psychographics of your target audience, which will then let you get better results.

In line with that, bear in mind that most readers don’t really like overly complex visual content.

Instead, what they want is a clear journey and control throughout the story.

2) Employ visual storytelling techniques that attract attention.

Attracting the attention of your target audience is the first and vital step that would make them remember your pet business branding.

Not only that, the power of visual storytelling is more than enough to build the image you want your business to have.

One of the types of visual storytelling is to include interactive elements like scroll-based animation.

You can try using static images that look like animations as your target audience scrolls down your page.

You have to remember, though, to aim for the “Goldilocks” effect.

The absence or lack of attention-grabbing techniques will make you lose the attention and care of your target audience.

On the other hand, too many of those may overwhelm them, making you lose the purpose of your visual story.

3) Show, don’t tell.

This is probably the most common advice you’ve heard, and rightfully so.

This simply means that you have to allow your target audience to engage with all the visual elements without forcing a reaction from them.

One common mistake, though, is using images to simply repeat what you’ve already explained in your text.

Aside from being redundant, this adds no actual value when your target audience goes through these.

The best visual stories have textual and visual elements working together harmoniously as if they were conducting a concert.

Another common mistake is to be too forceful in your call to action.

Clicks and conversions may be the key metrics for most digital marketers.

But you should always remember that these elements should never detract your target audience from your visual story’s immersive experience.

4) Optimize your storytelling visuals for your online users.

You can now find the best types of visual storytelling on the web, which means that the usual prints and PDFs are already way behind the time in this aspect.

It’s difficult for these types of visual storytelling to be read online by your target audience since you usually scroll through a page and not turn it.

Also, your prints and web pages may be complementary, but they must be able to stand on their own in providing great reading experiences.

The web provides many opportunities and styles, which helps you give birth to different and unique types of visual storytelling techniques.

5) Plan your visual content right from the start.

Most writers plan and make the design at the end of the content-making process. This is alright if, and only if, your design only consists of a few elements.

But, the best visual contents take account of visual design right from the start. This allows them to carefully consider what elements like fonts, images, and videos work best for the content and how they can complement each other.

This also gives you more time when creating and sourcing your visual assets.

You can do this best if you bring everyone involved in the production of your visual story and plan accordingly right from the start.

visual storytellingPhoto credit: Mindy Dutka/ Dogs I Meet

Tell your pet brand’s story using the art of visual storytelling

Videos and images have dominated today’s global culture, making them an excellent communication method.

So if your pet business isn’t utilizing the power of visual storytelling yet, why not get started today?

Our very own brand strategist and visual storyteller, Mindy Dutka, can help you utilize the art of visual storytelling for your pet brand.

Go to www.dogsimeet.com to book a free discovery call.