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What Does a Brand Strategist Do? – A Quick Guide to Pet Business Branding

what does a brand strategist do? quick guide to pet business branding

Do you already have an idea of how to get started with your pet business branding strategy?

For many petpreneurs, pet business branding can be overwhelming. It’s actually one of the essential things they need to establish in the early stages to grow their business.

Here, we discuss the importance of branding for your pet business and how working with a brand strategist can help you take your business to a whole new level.

What is branding for pet businesses?

what is branding for pet businesses

Simply put, branding details your pet business’s long-term goals and dictates how you advertise your products, deliver your message, and compete with other brands.

Without a pet business branding strategy, it will be challenging for you to determine your brand’s purpose, voice, and character.

A comprehensive brand strategy should help you become more connected to your audience and consistent in your marketing message, leading to more loyal customers.

What does a brand strategist do for your brand?

what does a brand strategist do for your pet business

A brand strategist does many things, but generally, they provide vital assistance in planning your pet business’s brand development.

Not only do they capture the essence of your brand vision, but they also help you build a community of brand-loyal fans through stronger visuals and compelling stories.

5 brand strategist-approved tips for your pet brand

Pet business branding tip #1: Start with what makes you stand out.

As a pet business owner, you know you have a product or service that can truly help your customers.

However, it can be challenging to set yourself apart in an industry as competitive as the animal space.

Because of this, it’s crucial that you start first with determining your unique selling point (USP).

Take a look at the things that speak to you the most in your business. Incorporate them in your pet business branding.

For example, if you’re a dog groomer who enjoys doing creative dog clipping styles, that can be a USP that you can communicate to your audience.

Aside from sparking joy in you, chances are high that that’s what your customers will love about your pet brand, too.

Pet business branding tip #2: Define your brand identity.


pet business branding tip - define your brand identity

More than anything else, it’s important to know the current status of your pet business brand strategy and to have a clear vision of where you want to take it.

Without this, you’ll have a harder time communicating to your audience why your pet business exists beyond simply making money.

You can start by answering questions like:

  • What problem does your brand solve? Knowing this will help you define your brand’s purpose.
  • Who is your target audience? In order to market your brand effectively, you’ll want to clearly define who you’re marketing it to.
  • What is your brand’s voice?

Pet business branding tip #3: Define your “why” and identify your mission.

One of the most critical things you need to know about branding is that people buy based on emotion and justify it with logic.

Because of this, you need to ask yourself:

  • Why did you start your pet business in the first place?
  • How did you come up with the idea?
  • What were you hoping to gain by starting your pet brand?
  • What do you want to be known for moving forward?

Digging deeper into yourself will help you create a branding strategy that will sustain you in the long term.

Pet business branding tip #4: Do your research and piece all the details together.

pet business branding tip - do your research and piece the details

List all the questions you have relevant to your business and branding. Get to know your competition and audience and build a comprehensive profile of your ideal market.

This will give you insightful details that will help you and your freelance brand strategist tailor your brand strategy according to your goals.

Branding is important not only because it makes a memorable impression on consumers, but because it also allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.

Pet business branding tip #5: Use on-brand visuals that speak to your audience.

Great visuals that tell your story are essential to your business’s branding.

Ask any freelance brand strategist, and they will likely tell you the same thing.

Visual Storytelling allows you to connect with potential customers on a deeper level and lets you create an emotional bond with your audience.

For this reason, we recommend that you use branded photos that resonate with your target audience. A commercial pet photographer, for example, can provide you with high-impact photography that captures your brand story and creates a strong online following with your customers.

Getting started with your branding

Working with a brand strategist for your pet business branding has several benefits.

They can give more direction to your brand and provide transparent and data-driven solutions for promoting your business.

So, if you’re looking to work with a visual storyteller and a brand strategist at the same time, why not book a free discovery call at