Using visual storytelling is one of the most effective ways to create buzz around your pet supplies business.
But if you’re curious about how to use it successfully, this post will walk you through the things you need.
Let’s get started.
Why is visual storytelling good for your business?
Here are several reasons why you should incorporate visual storytelling in your pet supplies business:
1) It helps you create an emotional bond with your audience.
In the past, marketing revolved around a pet supply’s rational benefits. However, marketing strategies have started to involve the emotional side of being a pet parent.
The upside is that tapping into your customer’s emotions through visual storytelling makes your brand more relatable. In turn, customers become more loyal and dedicated to your brand.
Not only that, but an excellent visual narrative also helps make your business more memorable because people process information faster if presented through visual storytelling.
By creating a compelling visual story, therefore, that features your pet supplies business, you’re able to give your brand good exposure and make it easier for potential customers to remember who you are.
2) It keeps your brand on-trend.
Considering that pet ownership over the last 30 years has gone up from 56% to 68%, your brand has to keep up with the latest advertising and marketing trends.
This is especially true since almost everyone shops online and checks their social media accounts nowadays.
And given that it has become normal for most brands to create behind-the-scene videos for YouTube and post on social media platforms like Instagram and TikTok, you have to make sure your brand remains relevant to your consumers.
How to successfully use visual storytelling to grow your pet supplies business
Now that you know the importance of visual storytelling, you might be wondering next about how you can utilize it to your pet supply business’s advantage.
Well, here’s how:
1) Choose the right platform.
One thing you should take note of is that each social media platform requires a different approach. So, if you want to maximize your visual storytelling strategies, you need to consider each platform.
For example, photos and videos work best on Facebook and Instagram, while announcements and clear promotional images perform better on Twitter. So it might be better to publish longer videos, too, on YouTube and have the shorter ones on Tiktok.
No matter what channel you use, remember that the platform where you publish your content and visuals can affect their performance.
2) Invest in good tools.
Investing in good and reliable tools should be a part of your strategy as a business owner.
A lot of apps allow you to create and optimize content that can help increase the visibility of your business.
For instance, tools like Veed and Canva can help you and your team edit photos, create videos, record audio, and more.
You might also consider using social media management tools to effectively schedule your content, reply to your customers’ feedback, and maximize the reach of the platforms you use.
3) Hire a brand strategist.
Since so many pet supplies businesses are vying for people’s attention online, you need your brand to stand out.
And what better way to do that than to invest in a well-rounded team?
Besides hiring a social media manager, a graphic artist, and a content writer, you also need to invest in a good brand strategist.
What does a brand strategist do?
You can get so many benefits from working with a brand strategist.
For one, they can give your brand more direction. Because they assist you in figuring out things like your brand voice and brand objective, brand strategist can also help ensure that you translate your brand beliefs into concrete plans that will benefit your customers.
Apart from that, it’s also part of a brand strategist’s job to make sure you know your customers well. They help you determine what your customers need and want based on market and consumer data.
If you are running out of ideas on promoting your business or reaching more people, they can also step in and provide clear, data-driven solutions.
So, if you don’t know how to relate to your audience, market your product, or create visual content, having a brand strategist in your team can help ensure success for your business.
Still, it’s understandable for some people to be on the fence about working with a brand strategist because of the cost.
So, if this is something that you’re concerned about, you can always go for a freelance brand strategist. In many cases, freelancer fees cost less because you don’t have to pay them government-mandated fees.
All in all
The success of your pet supplies business (or any business for that matter) all relies on how well you’ve marketed your brand and how relatable you are.
Before marketing or advertising your brand, determine how your customers can relate to you.
What is your advocacy? How will you help pet parents looking for quality products for their pets? Why should customers leave the brands they’ve been used to favor yours?
Knowing the answers to these questions is essential before proceeding with any marketing strategies.
Fortunately, your brand strategist can help you answer these questions. Once you’ve figured out your branding, you can then promote your business with the help of visual storytelling.
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