Your branding is one of the most important things you need to think about, which is why it will be good for your business if you work with a brand strategist.
Before we talk about what a brand strategist can do for you, let’s discuss why paying attention to your branding is essential.
Why is branding important?
Branding is so much more than how your logo looks or what colors you choose for your business.
With the increased competition today in the marketplace, having a recognizable brand ensures that you stand out in the crowd.
Apart from that, however, here are other reasons why you should pay attention to your business’ branding:
1) Branding allows you to advertise better.
Branding and advertising are like two peas in a pod because the two go hand in hand.
Without branding, your advertising strategy can be bland and difficult.
However, if you have a clear idea of what your business is all about, you can easily create an advertising strategy that will benefit your business.
Your brand identity will also affect how you present yourself to your audience or your customers.
For example, if you’re in the business of selling organic pet supplies, then your branding can revolve around advocating for pet safety.
After which, your advertisements can show the importance of choosing the right products for your dog.
2) Branding makes you more relatable.
Relatability is one of the most important components of a successful business these days.
Good branding that is true to your company vision resonates better with potential customers.
If your target market feels that you genuinely understand their pet parent needs, they are more likely to patronize your products.
Branding also allows you to appeal to your customers’ feelings. It makes your brand more “human”, which helps you create loyal customers.
3) Your branding shows your business values.
Your potential customers aren’t the only ones who will relate with you better through branding—your employees will appreciate good branding, too.
You want your team to understand what you stand for, and you want them to see your brand values.
Branding helps your employees feel like they are part of something more than a daily grind.
Why is brand loyalty important?
Brand loyalty is your customers’ love for your brand.
This love is one of the reasons why they will continue purchasing your products and services even though there are so many other choices out there.
Don’t confuse brand loyalty with customer loyalty, though, as those are two very different things.
Customers are usually loyal to a product because of its price and the rewards or benefits they can get.
On the other hand, brand loyalty is motivated by the customer’s belief in the business’s brand values.
When your customers are loyal to your brand, they buy your products not only because it’s good but also because they want to be associated with your brand.
Your customers also believe in what you believe in, and their values are aligned with yours.
What does a brand strategist do?
Now that you understand the importance of branding and brand loyalty, let’s talk about how a brand strategist can help you improve your business’s reach and acquire more loyal customers.
Overall, a brand strategist helps you plan the development of your brand.
According to Brand Master Academy, a brand strategist can help you determine the following: who your audience is, what your brand offers, and what your brand messaging is.
To be specific, these are the key responsibilities of a brand strategist:
1) Help you learn about current and future market trends
Your brand strategist can help you keep up with the latest trends. And with so much going on, especially on social media, you need all the help you can get.
Trends change so fast these days, and it’s getting challenging to keep up. A brand strategist has the knowledge, tools, and connections to help you stay informed and updated.
2) Help you build an emotional connection with your customers
You can get to know your audience more through a brand strategist because they can help you analyze consumer data, feedback, and more.
A strategist is also the best person to help you analyze market data, trends, and what your customers are looking for.
Once you know what your customers need, you can tailor your marketing campaign around that so you reach them and build a deeper connection.
3) Help you tailor your marketing strategy to your branding
With a brand strategist, you can create marketing campaigns and social media content that adds value to your customers.
The current social media algorithms focus on quality over quantity, which means you have to have more quality, relatable content that gives value to your audience.
Since a brand strategist studies the current trends and how to benefit from these trends without compromising your brand’s integrity, working with one will, therefore, help you spread your advocacy in a way that will benefit you and your customers.
Not only that, but a brand strategist can also help you be known as a brand that cares, not just a brand that sells.
When is the best time to hire a brand strategist?
It’s best to bring a brand strategist into your team if your business is still in its early stages.
Doing this can help your business start on the right foot. With a business strategist, you can establish your brand voice and identity early on.
A brand strategist can also help you introduce your business to new customers and encourage old ones to remain loyal.
It’s also a good time to hire a brand strategist if you’re planning to change the direction of your business or if you want to improve and update the branding you already have.
Why work with a brand strategist?
Having a cohesive brand strategy helps you communicate with your customers more clearly. Having messaging that allows people to “feel” value rather than be told about the value of your product or service is key to building loyal, happy customers.
If you would like to learn more about how a brand strategist can help you, please feel free to book my half-hour complimentary call.