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What Is Brand Value: 6 Ways a Brand Strategist Can Help Build Value for Your Brand

So you’ve got a great product, but what’s the point if no one knows about it? For success, it is essential to build value for your brand. Learn more about what brand value is and how a strategist can help build it in this post. 

What is brand value?

A brand is more than a logo or name. It’s the total experience a customer has with your company, from the moment they learn about you to the time they become a repeat customer. Brand value refers to the worth of a brand to the consumer.

A company’s brand value determines its financial worth, it is a perceived value associated with a specific business. It relates to clients’ knowledge of a good and affects the revenue of specific firms and markets. To determine this measure, business owners should compute the cost on the market.

This indicator aids in identifying changes in direction, namely if a company is adding value or detracting from it. Entrepreneurs can choose to alter their strategy or enhance their marketing efforts in light of this information.

Everything you do affects your brand, and if you’re not paying attention, your competitors will be happy to snatch up your customers. 

Let’s take a closer look at what a brand strategist is and how exactly can they help build your brand value?

What is a brand strategist?

While a brand strategist has various responsibilities, they typically offer crucial support when organizing the brand development of your  business.

They not only capture the essence of your brand’s vision, but they also assist you in creating a group of brand-loyal supporters by using bolder images and gripping narratives.

[Further Reading]: What Does a Brand Strategist Do? – A Quick Guide to Pet Business Branding

6 Ways a Brand Strategist Can Help Build Value for Your Brand

1. Understand what makes your brand unique

As a brand strategist, one of their key objectives is understanding what makes your brand unique. This includes understanding your target audience, your product or service offering, and your brand identity. 

Once this is grasped, they can now begin to develop a strategic plan that will help you achieve your business goals. This process involves conducting market research and competitor analysis to ensure that your brand is positioned correctly in the marketplace.

2. They investigate brand trust beliefs

Consumer research will be done in conjunction with you by your brand strategist to determine how you stack up against the competition. This can highlight consumer demands and difficulties that need to be resolved, such as problems with goods, services, and the customer experience.

Customer research can also reveal new or unmet demands and suggest actions your company can take to firmly establish its place in the lives or businesses of its target market. Brands must make sure that their claims align with their ability to deliver on them.

3. Communicate your image and message to your target audience

Your brand strategist will help you develop a clear and concise brand message that will resonate with your audience and then create powerful messaging that resonates with them.

No matter what business you’re in, you have to be aware of the image you’re projecting. Your target audience should be able to look at your website, your social media, your marketing materials, and get a clear sense of who you are and what you’re all about. If they can’t, you’re not doing a good enough job of communicating your image.

Now, how do you make sure you’re on the right track?

First, take a step back and look at your brand as a whole. What kind of feeling do you want to evoke? What kind of message are you trying to communicate? Once you have a good sense of that, take a close look at your individual marketing tools and see if they line up with the image you’re trying to create. If they don’t, it’s time to make some changes.

4. Build a Strong Customer Digital Experience 

During the past year, 73% of businesses say they have made investments in improving customer-facing digital interfaces. 

Customers are giving more value to digital interactions over the past year, it appears that digital is one of the main channels in enhancing the customer experience. With marketers ranking it as the most important customer priority—more important than product quality, outstanding service, a trusted relationship, innovation, and price—this focus on a positive customer experience is expected to pay off. 

Capture the spirit of your brand with Custom Brand Photography

Maintaining a digital brand now involves choosing images that accurately reflect the tone of your content and business. As your brand develops, your photography should do the same to leave a lasting impression.

Consumers are more likely to remember and notice powerful and harmonious images than stock images they have already seen. You want people to recognize your images as being yours right away when they see them!

Photo credit: Mindy Dutka/dogsimeet.com

5. Create a strong visual identity for your brand 

In today’s competitive marketplace, it’s more important than ever to make sure your brand stands out from the crowd. One way to do this is to create a strong visual identity for your brand.

A brand strategist can help you choose the right colors, fonts, and imagery to communicate your brand’s unique message and personality. They can also help you ensure that your visual identity is consistent across all of your marketing materials, from your website and social media posts to your business cards and packaging. By working with a brand strategist, you can create a visual identity to boost brand value.

6. Develop long-term and consistent strategies for growing and promoting your brand 

Growing and promoting your brand can feel like a daunting task, but working with a brand strategist can help you develop long-term strategies that will build brand equity, market share, and brand value.

Market development (entering a new market with an existing product), new product development (introducing a new product in an existing market), market penetration (gaining more of an existing market with an existing product), and diversification are the four main categories of strategies that can be included in a company’s overall plan (introducing a new product in a new market).

A brand strategist has the expertise in branding methods and essential elements of a branding strategy you need to grow your brand value that’ll stand the test of time.

Get all these things right and your brand value will soar with opportunities to follow!

Photo credit: Sean Sweeney

How to find the right brand strategist for your business.

Conduct a 360 of your brand strategy with an expert. By taking the time to understand your brand and develop a customized strategy, they can help you achieve long-term success.

If you’re in the pet business and would like to boost your brand’s value to dog people, I can help. I work with pet brands to create a strong visual story for their branding and marketing efforts so they can create a community of raving fans.

Schedule a non-sales call with me here.